Requirements
- Experienced writing about tech products and services
- Experience writing in any of blockchain, crypto, fintech or identity space
- Proven (by data) track record in generating results with your writing
- Very good understanding of relevant content metrics
- Good understanding and ability to implement SEO is a plus
- Skilled in understanding what users want, what they are trying to say and what is the right message we should send them
- Good feel for customizing tone, diction, style, and format to each buyer persona
- (Nice to have) experience with creating products and application presentation decks
- (Nice to have) experience with creating and improving website or applications copy
- Curiosity and desire to find new, more effective paths
- Flexibility and willing to get involved in projects beyond your immediate responsibility
- Initiative taker, doer
- Never says “this is not my job”
- Excellent writing and editing skills in English
- Obsessed about meeting deadlines
- Aligned with Selfkey core values:
- Grit Ownership & accountability
- Listen, Learn, Grow
- Kaizen
- Skin in the game, soul in the game
- Able to overlap with GMT+7 - GMT+2 business hours
- Own SelfKey’s content strategy
- Write, edit and proofread 4-10 engaging blog posts / articles per month on SelfKey product
- Write, edit and proofread SelfKey weekly newsletter and other newsletters and announcements per need
- Create a relevant Social Content Calendar
- Regular and per need updates of website content
- Identify customers’ needs and gaps in our content and recommend new topics
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Track, measure and improve numbers generated by your content
- Proofread and suggest improvements to the copy present on the website and applications created by SelfKey.
- Create PowerPoint presentations and decks for future products that SelfKey will release for the purpose of presenting our service to potential partners
- Coordinate with internal team as needed
- Product team - for understanding product and gathering all the necessary information for writing the content
- Other marketing team members - for coordinating activities and launches
- Design - for coordinating content and creative
- Management - for approvals
Public Relations
The Content Manager is responsible for the public image of SelfKey and its products, a responsibility which they must observe in all engagements of our community with Selfkey content
Legal Framework
The Content Manager is required to be aware of the legal framework on SelfKey and its products and ensure content writing in the name of SelfKey and its products, is within the legal boundaries specified by the legal department.
KPIs:
- Traffic to the website and discrete blog posts
- Engagement with posts on social media
- Overall website ranking
- Newsletters open %
- Email list size
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